Nir Eyal, contributor to TechCrunch, discusses why people will hate the Apple Watch but they will buy it anyway. Even the author himself admits to already pre-ordering it.
Obviously, this new era of wearable technology is going to take some getting used to, especially traditional watch wearers. An early reviewer of the Apple Watch, John Gruber, stated that, “… for regular watch wearers, it’s going to take some getting used to, and it’s always going to be a bit of an inconvenience compared to an always-glance-able watch. It’s a fundamental conflict: a regular watch never turns off, but a display like Apple Watch’s cannot always stay on.” The first generation of any new technology is going to have its fair share of glitches and problems. Even the first iPhone, which revolutionized the cell phone market, made some mistakes. Mainly, the fact that it was exclusive to AT&T at launch meant poor service and a multitude of dropped calls plagued iPhone pioneers for the first few years.
Eyal continues with, “As for the Apple Watch, over time Apple will no doubt fix quirks in the first generation just as it did in subsequent iPhone editions. Ultimately, better battery life or alternative screens will keep future versions lit throughout the day. But the real delighter behind the Apple Watch, like the iPhone, will be the apps. Cook recently sent an email to Apple employees announcing that more than 1,000 apps have already been submitted.”
There is no doubt in my mind that the Apple Watch is going to be a huge success for Apple and for wearable technology as a whole. Although there are plenty of skeptics who love to bash Apple and other technology giants for the mistakes they have made, I am excited for the future of wearable tech and how it will continue to evolve into something we could not imagine living without.
Eyal concludes with, “We have a love-hate relationship with technology, and the Apple Watch will be no exception. By applying Kano’s model, companies can overcome the unavoidable deficiencies that come with new products by building-in features that continue to surprise and impress.”